Wednesday, 23 Sep 2020

Let Ocean Plastic fuel your next run

Ever wondered what your running shoes are made of? Well, it’s time to pay attention because you could be doing your bit to save the oceans through your next pair from Adidas. According to edie.net, sportswear giant, Adidas, has doubled it’s production of ocean plastic trainers. Called Ultraboost Parley shoes, they are made from plastic yarn that is made in collaboration with Parley for the Oceans - a movement to reduce and recycle plastic from the oceans. The yarn is made from plastic that is intercepted from beaches and coastal communities before it reaches the ocean.

Adidas plans to manufacture around 11 million pairs of shoes this year; each shoe contains more than 95% post consumer recycled (PCR) plastic, amounting to around five recycled 500ml bottles’ worth of plastic.

You can find the whole story at:
https://www.edie.net/news/5/Adidas-to-double-production-of-ocean-plastic-trainers-for-2019---/#

A little about Parley for the Ocean’s AIR strategy to end the threat of marine plastic pollution. Considering plastic is a design failure, the movement uses the Avoid - Intercept - Redesign strategy to address plastic pollution in the oceans. Avoid the use of virgin plastic, Intercept plastic before it pollutes the oceans, and Redesign to find an alternate for plastic. Through a series of partnerships and collaborations, Parley for the Oceans is expanding the movement, creating awareness and galvanizing action. Learn more about it here#fortheoceans

Watch this video on the Adidas - Parley partnership

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